INTEGRATED CAMPAIGNS

AT&T SMALL BUSINESS

Art Direction for an Integrated Marketing Campaign featuring an email and social media posts.

A1 Email created as a launch piece for AT&T Small Business and their new Fiber offering.
A2 Facebook Ad, targeted to Small Business owners within the service area.

Created while employed with Epsilon.
Creative Director: Mathew Olsen

AT&T DIGITAL LIFE

Strategy, Art Direction for an Integrated Marketing Campaign featuring a low price point and Free equipment for Smart Security.

A1 Landing page created to support traffic coming from Targeted Display and email.
A2 Acquisition email, heavy focus on offer presentation.
A3 Animated Targeted Display, served to users that engaged in some capacity with the email.

Created while employed with Epsilon.
Creative Director: Mathew Olsen

AT&T DIGITAL LIFE

Strategy, Art Direction for an Integrated Marketing Campaign 2 touch points featuring a low price point for Smart Security.

A1 Touch one, was created as a teaser email, very little information creating a sense of mistery compeling the user to click through.
A2 Touch two, was created as a sales driven piece where the offer is prominent and we focus on brining in a sense of urgency as the sale is about to expire.

Created while employed with Epsilon.
Creative Director: Mathew Olsen

ANYCLIMATE HVAC

Strategy, Art Direction and development for an Integrated Marketing Campaign featuring and email and a follow up Facebook post.

A1 Quartily email campaign featuring new and affordable Nest products. Message focus on the benefits AnyClimate provides in comparisson to other HVAC companies.
A2 Facebook Ad, served specifically to potential customers within the service area.

AT&T DIGITAL LIFE

Art Direction and development for an Integrated Marketing Campaign featuring an email, and Social media posts.

A1 Email created as a teaser email, very little information creating a sense of mistery compeling the user to click through.
A3 A4 A5 Facebook, Twitter and Instagram Ads, created specifically for the space, heavy focus on visual to disrupt and engage.

Created while employed with Epsilon.
Creative Director: Mathew Olsen

AT&T DIGITAL LIFE

Art Direction for an Integrated Marketing Campaign featuring an email supported by a landing page.

A1 Email created as a teaser email, very little information creating a sense of mistery compeling the user to click through.
A2 Landing page created to support traffic coming from email.

Created while employed with Epsilon.
Creative Director: Mathew Olsen

AT&T SMALL BUSINESS

Art Direction for an Integrated Marketing Campaign featuring an email supported by a landing page.

A1 Landing page created to support Small Business Saturday initiative.
A2 Information heavy email given the user a variety of links to explore featuring a $100 gift card.

Created while employed with Epsilon.
Main image provided by: BBDO
Creative Director: Mathew Olsen